Seltra

Seltra is an AI-native commerce platform that helps entrepreneurs launch and run online businesses using artificial intelligence. Merchants simply describe their business, and Seltra automatically generates a complete ecommerce storefront with products, branding, checkout, and business operations. Beyond website creation, Seltra acts as an AI commerce operating system by helping merchants manage inventory, orders, customers, and sales from a single platform. For this competition, Seltra integrates multiple Moolre APIs to power commerce workflows: • Collections API for secure customer payments at checkout. • Disbursements API for merchant payouts and settlement. • SMS API for transaction alerts, order confirmations, and customer notifications. Our mission is to make starting and scaling a business as simple as describing an idea. Seltra combines AI automation with modern payment infrastructure so small businesses can focus on growing rather than managing technology. For the purpose of review by Moolre team, use credentials to access the public web app of seltra as follows: EMAIL: williamofosuparwar@gmail.com MERCHANT_ID: SELTRA-4517-5912